EDUCATIONAL INSTITUTIONS worldwide invest across multiple fronts — but few explore how neuroscience and behavioral data can transform learning itself.
- INVEST in qualified teachers, advanced methodologies, and academic excellence;
- INVEST in technology and digital platforms to deliver content and manage performance data;
- Yet, most have not implemented technologies capable of optimizing students’ behavioral and neurocognitive performance — the key to learning efficiency beyond the classroom.
- PowerUP® bridges that gap, applying scientific insights from large-scale behavioral research conducted with a State Department of Education in Brazil to help students adopt more effective study strategies, improve memory, and build lifelong learning habits.
The T.E.N. Method — A Global Model for Behavioral Learning Innovation
Technology (Smart Behavioral Data)
Integrates educational and behavioral data to understand how students engage with digital ecosystems — generating insights that guide learning improvement.
Experience (Personalized Interventions)
Through the MMA — Mastering My Acquisition — module, students receive AI-driven behavioral guidance that strengthens metacognition and self-regulation.
Neurocognition
PowerUP® translates neuroscience into practical, measurable applications — enhancing focus, memory, and motivation to learn efficiently and sustainably.
Prof. Cadu Klier
Founder
My purpose is to merge science, technology, and human behavior to build smarter education systems. PowerUP® transforms research into real-world innovation — from behavioral data to applied neurocognition — empowering institutions and learners to reach their full potential.
One of our large-scale research projects, designed and led by our team in collaboration with a major State Department of Education in Brazil, investigates a crucial question in cognitive science: why do students, even when presented with scientific evidence about the effectiveness of study strategies, continue to choose less efficient ones?
The study explores the mechanisms of metacognitive decision-making — understanding how learners evaluate, select, and persist in study behaviors that often contradict what science shows to be more productive. The findings aim to improve how educational systems foster awareness, autonomy, and strategic learning behavior in large populations.
Artificial Intelligence is also part of this ecosystem. Each behavioral intervention delivered to students through the PowerUP® app follows strict methodological and ethical principles based on Prof. Klier’s T.E.N. Method — Technology, Experience, and Neurocognition. These AI models are trained and guided by his frameworks and expertise, ensuring that every automated feedback, suggestion, or reinforcement respects human learning processes and cognitive integrity. With decades of experience coding algorithms and building digital systems, Prof. Klier unites scientific precision with technological design to lead a new generation of educational innovation.
Prof. Cadu Klier
Relevant Data
+ Years of experience integrating behavioral science and applied technology for high-performance learning.
+ Students and professionals trained — including large-scale programs serving one of Brazil’s largest state education systems.
+ Years in applied research connecting metacognition, memory, and study strategies to increase measurable learning outcomes.
+ Publications & authorship — scientific articles under review and 10 English-learning textbooks co-authored or revised for a major national education network.
Founder
Prof. Cadu Klier
Educator, researcher, and strategist with over 28 years of experience integrating science, technology, and human behavior. Master’s graduate and Ph.D. candidate in Behavioral Sciences and Neurocognition at the University of Brasília (UnB).
Author and principal investigator of a large-scale research project developed in collaboration with a State Department of Education in Brazil, encompassing hundreds of thousands of students — from design and data collection to statistical analysis and scientific publication on metacognitive decision-making in study behavior.
Trains educators, executives, and entrepreneurs, merging neuroscience, artificial intelligence, and performance psychology to drive measurable and sustainable transformation.
PowerUP®
GLOBAL IMPACT THROUGH HUMAN PERFORMANCE
MMA — Mastering My Acquisition
AI-assisted behavioral guidance that strengthens metacognition, study strategy selection, and memory — delivered through the student’s app with T.E.N.-guided interventions.
BIG DATA Analysis
Proprietary analytics to identify trends in learning behavior, performance cycles, and engagement gaps — enabling evidence-based, system-level decisions.
Neurocognitive Training
Immersive sessions (online or on-site) applying neuroscience and the T.E.N. Method to develop educators, leaders, and learners in the age of AI.
Student Personal Report (RPE)
Dashboards that help each learner monitor progress, focus, and strategy use — translating metacognitive insights into action.
General Informative Report (RIG)
Executive-level institutional reports highlighting collective behavioral evolution and learning performance metrics over time.
Behavioral Profile Analyses
Continuous mapping of motivation, focus, and strategy adoption to support personalized and scalable learning journeys.
JOIN THE NEW ERA OF SCIENTIFICALLY-DRIVEN EDUCATION
PowerUP® combines neuroscience, behavioral analytics, and artificial intelligence to transform learning ecosystems. Our mission is to turn research into impact — improving performance, motivation, and cognitive health across individuals and institutions worldwide.
Schedule a strategic meeting to explore partnership opportunities.Contact
Let’s shape the future of education together.